The Human Dynamics Imperative

We are in an age of innovation theater. Owners and CEOs are visiting startups or hiring a consultant to come up with “growth strategies” to keep up with competition. Tunnel vision among a select group of people within an organization with the goal of innovating to keep an eye on industry trends, however, is not how corporate innovation breakthroughs occur. Dismissing the need for innovation altogether also isn’t a solution.

It’s about finding that balance, and that balance starts from within.

Owners and CEOs who want their company to be cutting edge and deliver products and services their customers really need must truly reflect on their own outlook on innovation and the future of their organization. If owners and CEOs expect a consultant or small group of people to make the “innovation problem” go away, an innovation breakthrough will never occur. In order for companies to truly transform how they do business and survive, owners and CEOs must disrupt themselves and be committed to change to set a standard for their culture.

This book is a call from the people at the bottom of the corporate ladder – the ones tasked with making real innovation, not innovation theater, happen. This is a call for their leaders to recognize that all new ideas inherently challenge the current order and make the organization more competitive.

Innovative companies should operate without preconceptions of the right way to innovate. For a company to future-proof itself, it must understand that people are its greatest assets and follow a process for leveraging each person’s best ideas to accelerate performance, commercialization and scale-up.

An innovative culture powered by human dynamics produces real change.

There are four types of personalities people have when they innovate: Control, Influence, Power or Authority. Owners and CEOs should first determine which innovation type they are, and then allow the rest of the organization to participate in a deep reflection on which innovation profile they fit into. This will blossom into an innovation culture that will bring about true change.

Once the culture is aligned, innovation execution is needed. It requires strategic planning and a set of guidelines to follow. This book identifies four steps to make sure your next innovative project takes shape and becomes a productive reality.

Corporate innovation is not just about ideas, it is about human dynamics, self-reflection, leadership buy-in and working through strategic steps to see a true breakthrough.


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